Why Your Promotional Merchandise, Could Be Killing Your Exhibition Sales!

Going to exhibitions and trade shows can be expensive, but also really profitable if you go to the right one and make the most of the event.

Some people love them; some hate them.

However, whichever way you feel, everyone has a few moments to make an impression.

Either good or bad.

So, you dress smartly, pay attention, smile, have a few questions to start a conversation and of course have your promotional merchandise on the table, because that is just what everyone expects.

Jo’s promo teabags! - Guest Blog

I know what you’re all thinking.

Jo – why teabags for your latest promo merch?

Okay, okay, I’ll tell you.

Though my personality is probably enough of a gift to bestow on my clients and all those who work with me, I always think it’s nice to send people a little something every now and then to show them that I’m thinking about them, and to remind them that I’ve got a mortgage to pay if they fancy slinging some further work my way.

Are You Doing The One Thing Or The Many?


They always seemed quite focused, whether it’s gathering food, biting people or building a nest in the middle of the lawn!

Which seems to be their current project in our garden.

I sat in the garden on Saturday enjoying the glorious sunshine and reading “The One Thing” by Gary Keller, (I would say it is well worth a read, if you haven’t already read it).

Simple Ways to Engage Your Audience

Having an engaged audience is vital to the consistent growth of any business.

As, the quickest type of business growth, usually comes from both existing and new clients.

However, 68% of business is lost due to indifference. This is where one business seems much the same as another, so the customer finds no reasons to differentiate or to show any loyalty.

How to use events to market your business

Using Events throughout the year such as Easter to market a business is something that is underutilised, but can have a massive impact if used thoughtfully.

There are around 12 weeks left until the summer holidays. When everyone seems to go on holiday and those who are left are enjoying the sun too much, to buy anything apart from sunscreen and ice creams, or raincoats if we have a typical British summer.

Therefore, unless you are in the ice cream business, now is time to push your marketing, if you want to make the most of the next 12 weeks and grow your business.

10 Reasons To Use Promotional Mint Tins to Promote your Business

Promotional mints tins, are a promotional product which can be used to promote many businesses. Due to their versatility and them being liked and used by most people.

Their hand size makes them perfect for pockets and bags. They have a bold branding area which covers the whole lid of the pot, leaving room for a logo and message to be displayed clearly.

8 Eco Friendly Products For Your Marketing Campaigns.

As the Eco-Friendly movement gains popularity customers have a far better appreciation for them and the demand for Eco-Friendly promotional products and practice more now than ever before.

Here is the Gifts Two Give list of 8 Eco-Friendly promotional products which will help you to play your part and help the environment in your next marketing campaign. Products provide value through their sustainability and the beauty of them is they are really easy to implement.

Are Promotional Pens Effective As Business Marketing Material?

One of the most important questions I am asked before clients purchase a promotional pen is, “How effective will it be for my marketing”.

Even though we are in the age of technology every desk in every office will always need a go-to pen. So here we are going to look into how effective promotional pens can be in your business marketing.

What Is The Evidence?

What Is The Most Effective Branding For A Promotional Pen

When you buy a promotional pen the whole point of buying it and giving it to your prospect has, actually nothing to do with the pen. That goes for most promotional product, not just pens. Promotional products are purchased for what they will do for the business, not for what they actually are. You are buying the engagement the pen will create and the business, they will help to generate.

6 Tips To Help You Choose The Right Promotional Pen For Your Next Campaign.

Choosing the right promotional pen for your next campaign or giveaway may seem very simple. You just pick a pen and off you go, don’t you?

Well, you can but there are a few things you should consider before you part with any of your marketing budget. If you would like to make the best use of your pounds.

So why is the choice of the pen so important. Surely as long as it has your brand on, that is all you need.

Well in my experience the type of pen you choose for your promotional product campaign can make the difference between someone keeping your details for a year, or not keeping them at all.

Why Your Offer, Shouldn't Be A One Time Only

Many times being contacted as a prospect seems to be a one time offer.

A little like you buy now or never.

But what if you are not quite ready to buy immediately. As maybe your problem is only a niggle at the moment or maybe you not even sure you have a problem yet. What happens? Well I suppose you miss out. Relying on being able to contact a prospect at that perfect moment, when they have a problem or a need and are looking for a solution, only gives you a very small window of opportunity. It is quite hard to predict I would say.

The surprising facts about lumpy mail

They say that curiosity killed the cat, however what they forgot to mention is, that curiosity also gets your mail opened!

Well lumpy mail that is.

So, what really is lumpy mail?

It is a letter, or small parcel which has something which is lumpy in it, (make sense I suppose) to encourage the recipient to open it. The lumpy bit is normally a promotional product or a small gift. Which could be a branded pen, a chocolate bar or seeds for example.