7 Reason Promotional Products Need To Be In your Next Marketing Campaign.

Staying at the forefront of your clients and prospects minds until they are ready to buy can be difficult. How often have you heard from a prospect, that they have just bought what you sell from one of your competitors. You are then left trying to stay in touch until they are ready to buy again or you can just move on and put it down as one of those things.

Planning Your Promotional Products For 2019

We often have enquiries for promotional products by clients who have a slight hint of panic in their voice. They have an event next week and they have not ordered any promotional products for their visitors.

Of course we can help them and we are happy to find them something exciting for their event. However the short lead time does restrict the products which we can offer them.

Why Branded Promotional Products Really Should be Part of your 2019 Marketing Plans

At this time of the year the problem of how to ensure your brand stands out and remains at the forefront of a client’s often arises, branded promotional products are an essential step in a creating an effective marketing strategy.

As the saying goes - out of sight, out of mind. It may seem a little cliche but, is something which can hugely affect the performance your business.

Marketing For Christmas

As the nights draw in, we are well into the last quarter of the of the year and Christmas will soon be upon us.

Some say that the run-up Christmas is not a good time as many businesses don’t want to buy anything. On the other hand, others make the most of it!

So, whatever type of business you are in you can make the most of Christmas and use it to increase touch points with clients and prospects and to help you to make a great start to 2019. As it costs 7 times more to attract a new client than it does to retain an existing one,

Keeping Your Sales Funnel Moving?

Marketing your business is a important job but can seem daunting at times. You may be investing in things which are not certain to work or you cannot work out what the return on investment is lightly to be.

However, it is essential to keep prospects coming into your pipeline. Enabling you to work out who is worth pursuing and who is not. Allowing you to move them along towards making a purchase.

Who are you attracting with promotional products?

What is a new client worth to you?

This is one of the questions I asked an accountant I spoke to at a networking event last week. They had told me that promotional products don’t work for them. I asked them to explain what had happened for them to reach this conclusion?

It turns out they had, had a stand at an exhibition, done their homework and found out that 500 people were expected to attend the event.

They had £400 left in their budget, so decided to buy 500 pens to put out on the stand.

They were disappointed, as while lots of people seemed to come to collect the pens, which kept the stand busy. They hadn’t had many quality conversations or many leads.

Promotional Gift Bags

Promotional gift bag are fabulously exciting!

A beautiful bag with all kinds of hidden treasures, under the crunchy tissue paper. Creating excitement and intrigue, which will take you back to childhood memories of the lucky dip.

What will you find, as you delve deeply underneath the tissue? What are you secretly hoping for? 

Promotional gifts bags can be a fantastic tool for marketing a business. Creating an exciting experience of a brand. However, sometimes they fall a little flat and leave the audience deflated. 

Keep It Sweet With Promotional Sweets.

I often hear people say that they like the idea of promotional sweets but think they don’t stay around long enough to keep my brand and message memorable.

So are promotional sweets a good product?

If you look back over time many of your memories will be created about food. Like school ravioli that tasted like it had been filled with dog food (I haven’t eaten dog food, but I imagine it would taste bad) through to eating ravioli in Barcelona which created a fabulous memory.

Why Being Eco-friendly is Good For Business.

There have been a few changes this week!

We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.

Why Business Marketing Materials Matter.

In today's Fast-paced world of technology, it would be easy to wonder why you would need anything printed, for your business marketing, be it a pen, a leaflet or a bag. Technology is everywhere, from your phone, which is probably either in your pocket or in your hand, to fridges and gadgets in our homes.

However, just because we have technology doesn't mean we need to get rid of everything we used to have. 

So why is your business marketing material so important?