Promotional gift bags

Promotional gift bag are fabulously exciting!

A beautiful bag with all kinds of hidden treasures, under the crunchy tissue paper. Creating excitement and intrigue, which will take you back to childhood memories of the lucky dip.

What will you find, as you delve deeply underneath the tissue? What are you secretly hoping for? 

Promotional gifts bags can be a fantastic tool for marketing a business. Creating an exciting experience of a brand. However, sometimes they fall a little flat and leave the audience deflated. 

Keep It Sweet With Promotional Sweets.

I often hear people say that they like the idea of promotional sweets but think they don’t stay around long enough to keep my brand and message memorable.

So are promotional sweets a good product?

If you look back over time many of your memories will be created about food. Like school ravioli that tasted like it had been filled with dog food (I haven’t eaten dog food, but I imagine it would taste bad) through to eating ravioli in Barcelona which created a fabulous memory.

Why Being Eco-friendly is Good For Business.

There have been a few changes this week!

We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.

Why Business Marketing Materials Matter.

In today's Fast-paced world of technology, it would be easy to wonder why you would need anything printed, for your business marketing, be it a pen, a leaflet or a bag. Technology is everywhere, from your phone, which is probably either in your pocket or in your hand, to fridges and gadgets in our homes.

However, just because we have technology doesn't mean we need to get rid of everything we used to have. 

So why is your business marketing material so important?

Is The Hotel California a Great Business Model?

Have you heard the song Hotel California by the Eagles?

It always reminds me of summer, as my partner, John,  lived out there for a few years and says it was always sunny. So that's how I imagine it. 

Anyway, there are many great lines in it, but my favourite has to be " You can check out but you can never leave". Which if you think about it, would make business a lot easier. But may not lead to great customer service! Or happy customers, because I think even the Hotel California would lose its charm after a while.

Do You Think, "What Is In It For Me" In Your Business Marketing?

Are you ever selfish? Do you do things for your own benefit?

I am sure you do. We all do, but if we look closely do we do it more than we think?

Take me for instance, tomorrow I am signing up to run the Swindon half marathon. Which is a fabulous charity and after many years of riding racehorses, something I have seen a few times?

So you may think it an unselfish act to run for them. But I have thought about my reasons and here they are:

Business Marketing and the Six Rules of Persuasion.

We are all looking for shortcuts now, as life becomes increasingly busy and we are bombarded with, so many choices.

People often rely on rules of thumb to make decisions quickly.

So, how can you use this to your advantage, in an ethical way for your business marketing? How can you influence people to make the decision, you would like them to make?

You can use the six rules of persuasion. Which has been proven to work in scientific studies?


Win Their Loyalty With The Element Of Surprise.

Have you ever received an unexpected gift? I bet you have. 

I did the other day, from my daughter. It was a lovely surprise. 

She bought me a bar of chocolate and left it on my desk with a note. It was to say thank you for doing my job and being a mom, but she wanted to thank me for doing it anyway. It made me feel special and appreciated. 

You see the most important thing to me was not the money that had been spent on the chocolate, or the chocolate in fact (whilst it was my favourite). It was about her wanting to thank me and going to the effort of doing it. 

How To Create A Lumpy Mail Campaign

Lumpy mail comes in many shapes and sizes, but as the name would suggest, it is a letter with something bulky inside, often a promotional product. The unknown item creates interest and is difficult to ignore. 

The whole point of it is to get your business noticed and remembered. Which is the point behind any marketing campaign and to encourage your target audience to explore further. 

Do You Need More Customers?

Constantly chasing sales can be hard work and seemingly never-ending, as well as being expensive.

It can be difficult to know where to start and the most effective way of doing it.

But we all need new customers and to get those customers to remember us, it’s just a part of business.

But when funds are tight, and cuts need to be made it is often the marketing budget, that is the first thing to be trimmed.