If Only Business Was Like The Hotel California.

Have you heard the song Hotel California by the Eagles?

It always reminds me of summer, as my partner, John,  lived out there for a few years and says it was always sunny. So that's how I imagine it. 

Anyway, there are many great lines in it, but my favourite has to be " You can check out but you can never leave". Which if you think about it, would make business a lot easier. But may not lead to great customer service! Or happy customers, because I think even the Hotel California would lose its charm after a while.

Do You Think, "What Is In It For Me" In Your Business Marketing?

Are you ever selfish? Do you do things for your own benefit?

I am sure you do. We all do, but if we look closely do we do it more than we think?

Take me for instance, tomorrow I am signing up to run the Swindon half marathon. Which is a fabulous charity and after many years of riding racehorses, something I have seen a few times?

So you may think it an unselfish act to run for them. But I have thought about my reasons and here they are:

Business Marketing and the Six Rules of Persuasion.

We are all looking for shortcuts now, as life becomes increasingly busy and we are bombarded with, so many choices.

People often rely on rules of thumb to make decisions quickly.

So, how can you use this to your advantage, in an ethical way for your business marketing? How can you influence people to make the decision, you would like them to make?

You can use the six rules of persuasion. Which has been proven to work in scientific studies?


Win Their Loyalty With The Element Of Surprise.

Have you ever received an unexpected gift? I bet you have. 

I did the other day, from my daughter. It was a lovely surprise. 

She bought me a bar of chocolate and left it on my desk with a note. It was to say thank you for doing my job and being a mom, but she wanted to thank me for doing it anyway. It made me feel special and appreciated. 

You see the most important thing to me was not the money that had been spent on the chocolate, or the chocolate in fact (whilst it was my favourite). It was about her wanting to thank me and going to the effort of doing it. 

How To Create A Lumpy Mail Campaign

Lumpy mail comes in many shapes and sizes, but as the name would suggest, it is a letter with something bulky inside, often a promotional product. The unknown item creates interest and is difficult to ignore. 

The whole point of it is to get your business noticed and remembered. Which is the point behind any marketing campaign and to encourage your target audience to explore further. 

Do You Need More Customers?

Constantly chasing sales can be hard work and seemingly never-ending, as well as being expensive.

It can be difficult to know where to start and the most effective way of doing it.

But we all need new customers and to get those customers to remember us, it’s just a part of business.

But when funds are tight, and cuts need to be made it is often the marketing budget, that is the first thing to be trimmed.

It's just A Mugs Tale.....

It’s Monday again!

I am up early and off we go, back to the working week.

I always get a tinge of excitement, as we turn the corner and see the coffee shop in front of us. In we go, and I am out into the dazzling light, for all to see. I can see the kind barista who greets me every morning with a smile and all the regular customers.

We wait in the queue; the café is always busy and has a lively excitable hum to it, as the world slowly wakes from its weekend slumber.

Have You Found Your Gap Yet?

Business can be daunting, especially if you keep looking at what your competition is up to.

In the promotional products industry, there are lots of distributors, who can do things cheaper and quicker. If I worried about them all of the time, I wouldn't get any work done. 

It probably the same in your industry. 

If you think about it, every industry is probably the same, but smaller businesses still exist. 

So how do they do it?

Are You Farming For The future?

Whether you are selling promotional products, holidays or your time businesses can be tiring. Whilst I love what they do, there is the odd day now and again, which feels like it is a hard slog. You probably get the same feeling every now and again? Sometimes the reason for this is clear, other time not so.

There can be so many things to do, some of which you probably didn’t even realise the need to be done when you started out.

Do You Know Your Onions?

There is a Saturday market in our local town. It has a great fruit and vegetable stall. It has been there for over 15 years. There is always a real bustle, people chatting and a guy shouting out their best deal of the day.

The only thing is you need to get there early. They will be sold out by 2 O’clock and on their way home. People patiently queue up to pay and it is always a squeeze to get around, as so many people are there. They are always the busiest stall on the market.

How Are You Getting Your Message To Your Clients?

I went to an event about digital marketing this week. You may think, promotional products how do they fit in with digital marketing. Well, we like to use all of the marketing channels we can to get our message out to our ideal clients. I learned more about how to use social media, video, and PR to best help business. I like to go along to quite a lot of educational events as there is always more to learn and new people to meet.

No One Likes A Tumbleweed Moment... Stop Them With Promotional Products

We help our clients to use promotional products, so they do not have the tumbleweed blowing through.

Have you ever had a tumbleweed moment? I have had a few in the past, they are not great. It feels like the silence goes on forever, but that is probably just my imagination. 

It can be easy to let this go on with customers. There is a lot of interaction when the customer is on their journey, through the sales funnel. There are calls, emails, voicemails and lots of messages back and forth. A flurry of activity. 

A World Without Promotional Products

I read a blog this from The Story of Telling. The blog - A Simple Way to Think About The Value You Create, explains another way to think about value and instead of thinking about the features and benefits of your product or service, to turn this thought on its head and think about what your customer's lives would look like if your product or service didn’t exist.

It's not really something I have given a lot of thought to. How about you? What would the world be like without your product or service?

Branded Food For Effective Marketing Campaigns

There is a saying that the way to a man’s heart is through his stomach, but I am not sure it is just men, I think it is women and children too. Many of us love treats, especially ones we can eat, from sweets and chocolates to popcorn and biscuits. They taste great and stimulate our senses from sight, smell, touch and taste which makes receiving them a memorable experience. They can be nostalgic and transport us back to our childhood or a special day from the past.

How We Get A Reaction From Promotional Products and Direct Mail.

Direct mail and promotional products go together perfectly and can make a great impression. There have been many rumours that direct mail is dead, but we can confirm that from our point of view it is alive and kicking.

I was chatting with our postman the other day, he is a nice chap. But the office dog hates him with a passion. He is fine with every other visitor though, which is a bit odd.

Anyway, he was saying (the postman not the dog) that due to emails and messaging, the number of letters he has to deliver has dropped massively.