Staying at the forefront of your clients and prospects minds until they are ready to buy can be difficult. How often have you heard from a prospect, that they have just bought what you sell from one of your competitors. You are then left trying to stay in touch until they are ready to buy again or you can just move on and put it down as one of those things.
The key to a great marketing plan is planning.
As by now hopefully, the effects of Christmas are starting to wear off, it is the perfect time to look to the future and how you can use the events throughout the year in your marketing campaigns.
We often have enquiries for promotional products by clients who have a slight hint of panic in their voice. They have an event next week and they have not ordered any promotional products for their visitors.
Of course we can help them and we are happy to find them something exciting for their event. However the short lead time does restrict the products which we can offer them.
At this time of the year the problem of how to ensure your brand stands out and remains at the forefront of a client’s often arises, branded promotional products are an essential step in a creating an effective marketing strategy.
As the saying goes - out of sight, out of mind. It may seem a little cliche but, is something which can hugely affect the performance your business.
As the nights draw in, we are well into the last quarter of the of the year and Christmas will soon be upon us.
Some say that the run-up Christmas is not a good time as many businesses don’t want to buy anything. On the other hand, others make the most of it!
So, whatever type of business you are in you can make the most of Christmas and use it to increase touch points with clients and prospects and to help you to make a great start to 2019. As it costs 7 times more to attract a new client than it does to retain an existing one,
All good films seem to have a similar story’s.
Well, the ones I watch do anyway - I am a sucker for a happy ending. There is always a hero, a villain and someone in distress who needs saving.
Sure there are a few other characters, but these are the unimportant ones, the ones that you don’t remember.
I think it’s a little like that in business.
I was listening to a clip from Michael McIntyre the other day. He was explaining how when you do not have children; you decide to leave the house to pick up your keys and go. However, all of this changes when you have children and leaving home becomes like a poorly run military operation.
Marketing your business is a important job but can seem daunting at times. You may be investing in things which are not certain to work or you cannot work out what the return on investment is lightly to be.
However, it is essential to keep prospects coming into your pipeline. Enabling you to work out who is worth pursuing and who is not. Allowing you to move them along towards making a purchase.
It’s not easy to market your business.
To get in touch with new prospects and keep the business growing. To keep telling people how excellent your service and products are, even if you know they are.
It can feel awkward.
However, it's said that a business that is not growing is dying, so we need to get over it and get on with the marketing.
Why is it so hard?
I had rather an embarrassing conversation this week.
There I was in a shop looking at a white shirt. I have a bit of a thing for crisp a white shirt, but that is another story.
Sadly, the shirt in my size was not on the rail. So, I had a look around for an assistant. That was when my dilemma began.
What is a new client worth to you?
This is one of the questions I asked an accountant I spoke to at a networking event last week. They had told me that promotional products don’t work for them. I asked them to explain what had happened for them to reach this conclusion?
It turns out they had, had a stand at an exhibition, done their homework and found out that 500 people were expected to attend the event.
They had £400 left in their budget, so decided to buy 500 pens to put out on the stand.
They were disappointed, as while lots of people seemed to come to collect the pens, which kept the stand busy. They hadn’t had many quality conversations or many leads.
"Customer service is not what it used to be!"
That's what I was told this week, by a friend. I am not so sure myself, was it just nostalgia talking.
You know the “back to the good old days!” thing.
Well quite possibly.
I think there are good and bad, both back in the day and now.
Promotional gift bag are fabulously exciting!
A beautiful bag with all kinds of hidden treasures, under the crunchy tissue paper. Creating excitement and intrigue, which will take you back to childhood memories of the lucky dip.
What will you find, as you delve deeply underneath the tissue? What are you secretly hoping for?
Promotional gifts bags can be a fantastic tool for marketing a business. Creating an exciting experience of a brand. However, sometimes they fall a little flat and leave the audience deflated.
We have probably all been there. We get all excited and buy something; it is all new and exciting.
Then we have a little time to mull over our decision. We think about the money that it has cost and forget about the benefits we will get from the purchase.
I often hear people say that they like the idea of promotional sweets but think they don’t stay around long enough to keep my brand and message memorable.
So are promotional sweets a good product?
If you look back over time many of your memories will be created about food. Like school ravioli that tasted like it had been filled with dog food (I haven’t eaten dog food, but I imagine it would taste bad) through to eating ravioli in Barcelona which created a fabulous memory.
We cannot change the way people think, but we can change the way they feel.
Most sales are made, for emotional reasons and then backed up with logic later. The way customers feel through their journey is hugely important.
It is said that we need to have between 7 - 12 touch points with potential customers before they buy from us. Which seems to have increased since the growth of social media and the decrease in attention spans.
You may be thinking, 12! That just seems like a ridiculous amount.
You have probably had good and bad experiences, as a customer.
Sometimes it can be an absolute breeze. Other times the road is so bumpy, you have to get off and take another route, as you know this road will lead to heartache.
There have been a few changes this week!
We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.
In today's Fast-paced world of technology, it would be easy to wonder why you would need anything printed, for your business marketing, be it a pen, a leaflet or a bag. Technology is everywhere, from your phone, which is probably either in your pocket or in your hand, to fridges and gadgets in our homes.
However, just because we have technology doesn't mean we need to get rid of everything we used to have.
So why is your business marketing material so important?