How to use events to market your business

Using Events throughout the year such as Easter to market a business is something that is underutilised, but can have a massive impact if used thoughtfully.

There are around 12 weeks left until the summer holidays. When everyone seems to go on holiday and those who are left are enjoying the sun too much, to buy anything apart from sunscreen and ice creams, or raincoats if we have a typical British summer.

Therefore, unless you are in the ice cream business, now is time to push your marketing, if you want to make the most of the next 12 weeks and grow your business.

10 Reasons To Use Promotional Mint Tins to Promote your Business

Promotional mints tins, are a promotional product which can be used to promote many businesses. Due to their versatility and them being liked and used by most people.

Their hand size makes them perfect for pockets and bags. They have a bold branding area which covers the whole lid of the pot, leaving room for a logo and message to be displayed clearly.

8 Eco Friendly Products For Your Marketing Campaigns.

As the Eco-Friendly movement gains popularity customers have a far better appreciation for them and the demand for Eco-Friendly promotional products and practice more now than ever before.

Here is the Gifts Two Give list of 8 Eco-Friendly promotional products which will help you to play your part and help the environment in your next marketing campaign. Products provide value through their sustainability and the beauty of them is they are really easy to implement.

Are Promotional Pens Effective As Business Marketing Material?

One of the most important questions I am asked before clients purchase a promotional pen is, “How effective will it be for my marketing”.

Even though we are in the age of technology every desk in every office will always need a go-to pen. So here we are going to look into how effective promotional pens can be in your business marketing.

What Is The Evidence?

What Is The Most Effective Branding For A Promotional Pen

When you buy a promotional pen the whole point of buying it and giving it to your prospect has, actually nothing to do with the pen. That goes for most promotional product, not just pens. Promotional products are purchased for what they will do for the business, not for what they actually are. You are buying the engagement the pen will create and the business, they will help to generate.

6 Tips To Help You Choose The Right Promotional Pen For Your Next Campaign.

Choosing the right promotional pen for your next campaign or giveaway may seem very simple. You just pick a pen and off you go, don’t you?

Well, you can but there are a few things you should consider before you part with any of your marketing budget. If you would like to make the best use of your pounds.

So why is the choice of the pen so important. Surely as long as it has your brand on, that is all you need.

Well in my experience the type of pen you choose for your promotional product campaign can make the difference between someone keeping your details for a year, or not keeping them at all.

Why Your Offer, Shouldn't Be A One Time Only

Many times being contacted as a prospect seems to be a one time offer.

A little like you buy now or never.

But what if you are not quite ready to buy immediately. As maybe your problem is only a niggle at the moment or maybe you not even sure you have a problem yet. What happens? Well I suppose you miss out. Relying on being able to contact a prospect at that perfect moment, when they have a problem or a need and are looking for a solution, only gives you a very small window of opportunity. It is quite hard to predict I would say.

The surprising facts about lumpy mail

They say that curiosity killed the cat, however what they forgot to mention is, that curiosity also gets your mail opened!

Well lumpy mail that is.

So, what really is lumpy mail?

It is a letter, or small parcel which has something which is lumpy in it, (make sense I suppose) to encourage the recipient to open it. The lumpy bit is normally a promotional product or a small gift. Which could be a branded pen, a chocolate bar or seeds for example.

7 Reason Promotional Products Need To Be In your Next Marketing Campaign.

Staying at the forefront of your clients and prospects minds until they are ready to buy can be difficult. How often have you heard from a prospect, that they have just bought what you sell from one of your competitors. You are then left trying to stay in touch until they are ready to buy again or you can just move on and put it down as one of those things.

Planning Your Promotional Products For 2019

We often have enquiries for promotional products by clients who have a slight hint of panic in their voice. They have an event next week and they have not ordered any promotional products for their visitors.

Of course we can help them and we are happy to find them something exciting for their event. However the short lead time does restrict the products which we can offer them.

Why Branded Promotional Products Really Should be Part of your 2019 Marketing Plans

At this time of the year the problem of how to ensure your brand stands out and remains at the forefront of a client’s often arises, branded promotional products are an essential step in a creating an effective marketing strategy.

As the saying goes - out of sight, out of mind. It may seem a little cliche but, is something which can hugely affect the performance your business.

Marketing For Christmas

As the nights draw in, we are well into the last quarter of the of the year and Christmas will soon be upon us.

Some say that the run-up Christmas is not a good time as many businesses don’t want to buy anything. On the other hand, others make the most of it!

So, whatever type of business you are in you can make the most of Christmas and use it to increase touch points with clients and prospects and to help you to make a great start to 2019. As it costs 7 times more to attract a new client than it does to retain an existing one,

Keeping Your Sales Funnel Moving?

Marketing your business is a important job but can seem daunting at times. You may be investing in things which are not certain to work or you cannot work out what the return on investment is lightly to be.

However, it is essential to keep prospects coming into your pipeline. Enabling you to work out who is worth pursuing and who is not. Allowing you to move them along towards making a purchase.

Who are you attracting with promotional products?

What is a new client worth to you?

This is one of the questions I asked an accountant I spoke to at a networking event last week. They had told me that promotional products don’t work for them. I asked them to explain what had happened for them to reach this conclusion?

It turns out they had, had a stand at an exhibition, done their homework and found out that 500 people were expected to attend the event.

They had £400 left in their budget, so decided to buy 500 pens to put out on the stand.

They were disappointed, as while lots of people seemed to come to collect the pens, which kept the stand busy. They hadn’t had many quality conversations or many leads.