Choosing the right promotional pen for your next campaign or giveaway may seem very simple. You just pick a pen and off you go, don’t you?
Well, you can but there are a few things you should consider before you part with any of your marketing budget. If you would like to make the best use of your pounds.
So why is the choice of the pen so important. Surely as long as it has your brand on, that is all you need.
Well in my experience the type of pen you choose for your promotional product campaign can make the difference between someone keeping your details for a year, or not keeping them at all.
For example, I was at an event a few months ago and we were all given pens which would have cost around £3.00 each, However more than half of the attendees left the pens behind as they were scratchy to write with and the lids fell off with an embarrassing, clonk on the table.
Here are the top 6 tips to take into consideration before you make a purchase.
1. Does The Promotional Pen Suit The Audience Who Will Be Receiving It?
A pen worth £0.50 is unlikely to be kept by someone who normally writes with one that cost £30.00. They may use it for the time they need to, but that will probably be it.
2. How Does The Pen Write?
This sounds very basic but if a pen doesn’t write well, if it is scratchy on the paper or the wrong shape, it is likely to go into the depths of the bottom drawer, never to be seen again. Which is not where you want it to be. So ask your supplier for a sample and give it a try.
3. Does The Pen Look Like It Is Good Quality
People are far more likely to look after and keep something that is good quality and a pen is no exception. Sometimes things that look cheap are not necessarily easy on your budget, but by seeing a sample you can check for yourself.
Try to look for a pen which is good quality, it may cost you a little more, but the impression it will create will be far greater, than the cheaper version. Which will reduce the cost per view in the longer term.
4. How Well Is The Pen Made?
Have you noticed that as soon as something is a little broken, it really loses its appeal? Even if it still actually works it is not just the same. Well, this goes for a pen as well, as soon as the clip is broken or it will not turn on and off it will soon find its way to the bin. Which is not where you want to see your brand.
5. Can You Fit Your Branding And Details On The Print Area?
The whole point of the pen is to make sure your details or brand are in front of your audience which is why it is a good idea to check how they will fit before making your decision. You can ask your supplier for a visual to help with this.
6. Does The Promotional Pen Have A Lid?
If so make sure it will not fall off as that is annoying for the person writing with it as well as the other people around them. It is far more likely to get lost and then the pen will not be wasted as it will probably leak ink everywhere as there is no lid on it.
By considering the 6 tips above, before making your promotional pen purchase you can ensure your marketing pounds will be working as hard as possible. By increasing the number of times your message is seen by your audience, you can increase the likely hood of them getting in touch with you when they need you. Which will help the business to engage with clients and grow.
Here is a video created after the feedback from the blog. It explains what people look for in a pen and the most importantly the reason they will throw it away.