Staying at the forefront of your clients and prospects minds until they are ready to buy can be difficult. How often have you heard from a prospect, that they have just bought what you sell from a competitors.
This is something if it happens too often can really lead to a lean bottom line and many sleepless nights.
So what is the solution? Do you just keep calling and hoping for the best or do you set out a plan of action to build a relationship with them. Ensuring next time they will at least think of you and give you the opportunity to show what you have to offer.
Branded promotional products are all around us. With 91% of consumers having at least one promotional product in their kitchen and 74% of people having one on their desk. They are inexpensive, versatile and have a great return on investment. Which makes them a great addition to your marketing campaigns.
Business leaders know how much of an impact branded promotional products can have, delivering a better cost per impression than any other type of media, with many products being kept for over 6 months. They have the ability to be extremely powerful sales and marketing tools and are perfect for new and established businesses alike.
Although the benefits are many, often businesses are hesitant to dedicate part of their marketing budget to promotional products. If you’re still on the fence, here are seven reasons to use great promotional products for your business:
They can be targeted
While radio and newspaper ads go out to a wide audience, only a fraction of the people listening are likely to be your ideal client. Which will mean you will have to target many to enable you to reach a few. Branded promotional products give you the ability to control the distribution and target people who are interested in your product or service with a promotional products which will appeal to them. This will give greater results as it is a far more powerful marketing effort and will ultimately give a better return on investment.
They last for a long time
Carefully chosen promotional products have a greater longevity than many forms of advertising such as social media ads and newspaper ads. People tend to keep promotional items longer than other forms of advertising, as long as they are actually useful to them. With many being kept for longer than 6 months, which gives even greater brand exposure.
They are customizable
There are thousands of promotional items on the market, and you’ll easily be able to find one that fits your business’ marketing strategy, your budget and your audience. Promotional products give you the ability to get creative, and you get to choose the message and your all important call to action.
Promotional products are versatile
There are many different ways to use promotional products, and you’ll likely find that there are multiple ways you can use them in your own business. Some great uses for promotional products include customer loyalty items, trade show giveaways, thank you gifts, sales meeting gifts, lumpy mail products or sales incentives.
Promotional products build brand awareness
Whenever someone uses your promotional products, your company name and details are seen normally by more than just the person that you gave it to, increasing brand awareness even further. If you give away items like hats, t-shirts, sweatshirts or bags, recipients become walking billboards every time they wear it.
Promotional products are memorable
When people receive promotional items, they tend to remember who they got it from and where they got it as everyone likes to receive a gift. They are also more likely to buy from you if the gift has a good perceived value. Quite simply promotional items are memorable.
People love them
Who doesn’t love a free gift? The fact is that people love promotional items. Whether it’s a sporting event or trade show, people gravitate towards tents, stands and booths that are giving away items. A useful or fun promotional item creates a positive, lasting impression of your company giving you the perfect opportunity to move them along the sales funnel from prospect to customer.
Need help getting started with promotional products? Get in touch for a chat.