I went to an event about digital marketing this week. You may think, promotional products how do they fit in with digital marketing. Well, we like to use all of the marketing channels we can to get our message out to our ideal clients. I learned more about how to use social media, video, and PR to best help business. I like to go along to quite a lot of educational events as there is always more to learn and new people to meet.
We help our clients to use promotional products, so they do not have the tumbleweed blowing through.
Have you ever had a tumbleweed moment? I have had a few in the past, they are not great. It feels like the silence goes on forever, but that is probably just my imagination.
It can be easy to let this go on with customers. There is a lot of interaction when the customer is on their journey, through the sales funnel. There are calls, emails, voicemails and lots of messages back and forth. A flurry of activity.
There is a saying that the way to a man’s heart is through his stomach, but I am not sure it is just men, I think it is women and children too. Many of us love treats, especially ones we can eat, from sweets and chocolates to popcorn and biscuits. They taste great and stimulate our senses from sight, smell, touch and taste which makes receiving them a memorable experience. They can be nostalgic and transport us back to our childhood or a special day from the past.
Direct mail and promotional products go together perfectly and can make a great impression. There have been many rumours that direct mail is dead, but we can confirm that from our point of view it is alive and kicking.
I was chatting with our postman the other day, he is a nice chap. But the office dog hates him with a passion. He is fine with every other visitor though, which is a bit odd.
Anyway, he was saying (the postman not the dog) that due to emails and messaging, the number of letters he has to deliver has dropped massively.
Would you like olives, while you wait for your order?
This is heard by every customer at our local pub. You see, they have cross-selling off to a tee.
You may think adding few olives to a few people’s orders, will not make a huge difference. The owner who is a friend of mine, says about 40% of people will have olives. This adds about £120 to his taking each day, £840 per week!. All from one simple question.
A little while ago we had a small crisis.
The dishwasher had broken a few weeks earlier and could not be fixed. The novelty of washing up and flicking each other with tea towels had soon worn off. With 4 people living at home and one of whom loves cooking with every pan and utensil, we own. Dishes were frequently piling up.
I used to work with racehorses. It seems like a lifetime away now.
Now training racehorses look easy. They want to run fast and as long as they are fit and good enough. They should win.
You have to take in their individual personalities. Some worry, some are boisterous, some don't want to go and some don't want to stop. So it's no good just having a one size fits all training method. You need to either group them by ability and personality or, only buy the kind of horse which fits your training method.
You may have read the Chimp Paradox. I have just finished it and found it really interesting. One thing I learnt is that as humans, we are programmed to find the easiest and safest way of doing things.
Your brain wants to keep you as safe and as comfortable as it can.
When you run your own business, it’s extremely easy to think that where marketing is concerned, it is like David and Goliath. Big businesses have huge budgets, like the 6 million, John Lewis spent on their Christmas ads and the small fortune Coca-Cola spend each year on branded trucks and teams with promotional clothing and products. Going around the country to visit huge crowds at Coca-Cola Christmas. They have large teams, many communication techniques, and a large audience.
Promotional products have been helping businesses of all sizes for many years, to expand the reach of their products or services. They are a simple and effective way to help people to understand and remember your brand and message.
Brands are all around us and have been from before the 17th Century. With Tate and Lyle’s golden syrup being recognised as the oldest British brand by the Guinness book of records.
You can probably think of a friend or relative who will only get in touch when they need something. It can be quite annoying. You see their car pull up outside or their number on your phone and you get that sinking feeling. You know that they are not just getting in touch for a chat.
We have two local pubs near where I live. One is always busy and there are no houses nearby, the other is in the heart of the village and regularly looks like the Mary Celeste. The busy pub regularly tells people what they are doing and what amazing things you can have, if you go along. They advertise and engage regularly on social media and get as much publicity as they can. Each table is given a small gift with the pub's details on. This is to make sure they can easily get in touch, to book a table for next time as if they don’t book you won’t be eating.