Planning Your Marketing and Promotional Products

The key to a great marketing plan is planning.

As by now hopefully, the effects of Christmas are starting to wear off, it is the perfect time to look to the future and how you can use the events throughout the year in your marketing campaigns.

Boring as it may be, most great things start with a plan and your marketing should be no different. You can just wing it as they say, but winging it, usually leads to a lack of direction and focus.

Planning for the year to come you will be able to allow yourself time to ensure you have all you need at the right time. What you are going to tell your clients and prospects and when you are going to tell them, making sure they have all of the information they need and helping many of them to move from a prospect to a customer or a customer to a client.

Planning will also help you to evaluate what has been most successful and what requires a little work later on in the year.

By planning well you may even be able to reuse some of the materials you have, such as information and promotional products for multiple events or campaigns, which will save you both money and time.

Planning sometimes seems a little time consuming, however it can save a lot of time, headaches and save you money in the long run. However it goes without saying, the plan also needs to be implemented. All to often great plans just remain plans.

Many people have already started the year with dry January and Valentine’s Day will be upon us. With many other events following quickly after.

Having an event for inspiration often helps the creative process and Valentines gives you the perfect opportunity to show your clients a little love or to just show them how much you appreciate their loyalty.

Even though flowers and chocolates are in abundance at Valentines you do not need to restrict your options to just these few products. there are an array of promotional gifts which will fit in with many target markets and events.

From chocolates and love heart sweets to travel mugs, bags and winter gift bags with lip balms, hand sanitisers and tissues.

Many of the promotional products are small and have a long shelf life, which makes suitable for buying for multiple events if they will fit in with your audience.

Need some help planning your next campaign or event? Email rebecca@giftstwogive.co.uk or call 07393170474.

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