Going to exhibitions and trade shows can be expensive, but also really profitable if you go to the right one and make the most of the event.
Some people love them; some hate them.
However, whichever way you feel, everyone has a few moments to make an impression.
Either good or bad.
So, you dress smartly, pay attention, smile, have a few questions to start a conversation and of course have your promotional merchandise on the table, because that is just what everyone expects.