Promotional Products

Why you shouldn’t stop marketing in the holidays!

The summer holidays are almost here!

Fingers crossed, there will be many long sun-filled summer days ahead of us. With laughter, relaxation, good food, maybe the odd drink or two and not too many thunder bugs!

This is the time when bizarrely many businesses stop marketing.

Using the excuse that everyone is on holiday.

Simple Ways to Engage Your Audience

Having an engaged audience is vital to the consistent growth of any business.

As, the quickest type of business growth, usually comes from both existing and new clients.

However, 68% of business is lost due to indifference. This is where one business seems much the same as another, so the customer finds no reasons to differentiate or to show any loyalty.

No One Likes A Tumbleweed Moment... Stop Them With Promotional Products

We help our clients to use promotional products, so they do not have the tumbleweed blowing through.

Have you ever had a tumbleweed moment? I have had a few in the past, they are not great. It feels like the silence goes on forever, but that is probably just my imagination. 

It can be easy to let this go on with customers. There is a lot of interaction when the customer is on their journey, through the sales funnel. There are calls, emails, voicemails and lots of messages back and forth. A flurry of activity. 

A World Without Promotional Products

I read a blog this from The Story of Telling. The blog - A Simple Way to Think About The Value You Create, explains another way to think about value and instead of thinking about the features and benefits of your product or service, to turn this thought on its head and think about what your customer's lives would look like if your product or service didn’t exist.

It's not really something I have given a lot of thought to. How about you? What would the world be like without your product or service?

6  Promotional Products To Engage Customers and Promote Your Business

One of my most frequently asked questions is, what are your most popular products. Whilst every company is different, there are 6 products which are universally successful. They are especially good as they not only delight customers, but they also get you company brand in front of others.

They have many uses and as well as being used to engage existing customers and strengthen relationships, they can also be used to attract new prospects. This can be either from a direct mail campaign or a trade show.

Is it more about the quality or the quantity?

Have you ever bought promotional products for your business? How did it go? Did you get the reaction you wanted or did you cheapen your brand? I hope they worked well as I know they can. Sadly this is not always the case. 

It can be easy to dismiss the value of a promotional product and just think that something cheap and cheerful will do. It doesn't really matter. Well, they are only representing your business after all, so how important can it be. The logo you have deliberated over for many hours, a brand you have built over years. So maybe it is worth the risk?

Is it all about the Birds......Not The Bees!

Last week was National Bird Day on the 5th Jan. Which got me thinking about a program I saw recently about robins and how territorial they are. They use a lot of energy and time worrying about what other robins are up to. It leaves the robin exhausted. 

Now you are probably thinking, how does this apply to business.  Well stick with it, I am about to tell you. 

Promotional Products Can Do More Harm Than Good?

I received a beautifully glossy brochure this week in the post. The pictures were striking and must have cost a considerable amount of time and money to produce. The brochure had been carefully and lovingly designed. It fitted in really well with the products the business was selling, as they were high end and a considerable investment. 

8 Reasons to Use Promotional Products.

There are many reasons to use promotional products. Here are 8 of my favourite, which can be used at any time of the year and do not need to be put on hold until Christmas.

1.    To create awareness
By creating brand awareness, you are letting people know that you exist as a business. As if they do not know you exist they cannot do business with you, no matter how good your products are. 

What are promotional products?

Promotional products are products which are often branded with a logo or slogan. They are given away to promote a business or a particular marketing campaign, to engage customers and prospects. People often think about them for trade shows and at Christmas, but their use is far greater.  

How do they promote your business?