The whole purpose of marketing with promotional products and any form of marketing, in fact, is to educate your audience and stay memorable until they are ready to buy from you.
If you think back, you probably still remember brands and their messages from many years ago. All because they were in front of you many times, and they had a compelling message. For instance, Minstrels - The chocolate that melts in your mouth, not in your hand. A campaign from Galaxy that saved children’s stick fingers and made Minstrels unique chocolate treat.
Increasing the number of times your brand and message is seen is vitally important. As any message needs to be seen many times to cement in your clients and prospects minds.
This is the reason why you will see an advert shown on multiple occasions in a short period of time. Sometimes with television adverts such as Lloyd’s bank, the long advert is shown to start with, followed by a shorter version. As, most people will already know the story of the advert at this point, which cuts the cost of showing the advert.
You can replicate something yourself with a fraction of the budget with promotional products and social media.
Here is a list of five promotional products which will help you to stay front of mind, with your prospect or clients desk for the foreseeable future.
Branded Coasters - Whether they made from cork, glass or recycled plastic, coasters provide a great reminder of your brand and message with every cup of tea or coffee.
Embossed notebook - Add a touch of class with a notebook which can be used for note, planning and ideas. So obviously will be kept close to hand.
Branded Mugs - As a nation of tea and now coffee drinkers, a mug will give a regular reminder and will help with the much-needed caffeine boost to keep the day as productive as possible.
Desk Calendars - Despite having lots of technology, the desk calendars are still really popular as a visual reminder for deadlines and dates. The tent-shaped cardboard desk calendars are a subtle reminder of and your company.
Desktop garden - Growing plants has been shown to be good for us. Growing one with your logo on will guarantee regular interaction with your brand and message as the plant is looked at and tended to.
So you may be thinking that these are just standard promotional products that everyone has on their desk. Well, that is the point. If you send something that is too quirky or that not many people will use they will not stay on the desk, they will be either in the darkness of the drawer or in the bin.
All of the options will quietly market your business all day long, as well as helping your clients in their everyday life. Whether it is creating new plans for the year ahead in a notebook or saving the desk from annoying cup rings with a coaster.
Choosing quality promotional products will also ensure they stay on the desk, as no one throws away a quality embossed note pad or something that makes them feel special and lets them know that you care.
If you’d like to talk about how we can help you with promotional products to stay front of mind, contact us right here.