Promotional products and direct mail go together perfectly and can make a great impression. There have been many rumours that direct mail is dead, but we can confirm that, from our point of view, it is alive and kicking.
I was chatting with our postman the other day, he is a nice chap. But the office dog hates him with a passion. He is fine with every other visitor though, which is a bit odd.
Anyway, he was saying (the postman not the dog) that due to emails and messaging, the number of letters he has to deliver has dropped massively.
If you think about it, you probably are not getting as much mail in the post as you once did. But are probably getting far more emails. This is the reason we use direct mail, like many of our customers. We send cute branded promotional products, which make people smile and remember us.
You see whilst everyone is being bombarded with emails, we take a different approach and do something which is a little unexpected. It works well for us.
We have found the beauty of sending direct mail with a promotional products inside is that many people get in touch with us, to say thank you. Which then gives us a great opportunity to have a chat and see how things are going.
Here are a couple of examples of the reactions we have:
Loved the sweets! Haven’t had strawberry bonbons for ages. It was perfect timing, as we were just chatting about needing some promotional products for a trade show, we are going to next month.
We were thinking pens and definitely the strawberry bonbons!
I will give you a call later today to discuss more.
Another message was:
What a lovely surprise we had in the post today. The strawberry bonbons went down a treat with everyone in the office. The only thing was they didn’t last long!
The promotional products we sent were not elaborate, but they just showed our clients, we think about them and value them.
It is easy to have clients which you look after with a great service and who buy from you regularly, but sometimes outside of the great service, they are staying engaged. So, a small reminder is a nice touch and makes a great impression.
So, if you are not keeping in touch with clients and prospects as much as you could be. Maybe it is worth giving the postman a little extra to do and sending out something in the post. It might just be worth a try!
If you need some help, you can get in touch and we can help you pick out the perfect promotional products to keep you in touch with your clients and prospects. We can even do the posting for you.
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