Many times being contacted as a prospect seems to be a one time offer.
A little like you buy now or never.
But what if you are not quite ready to buy immediately. As maybe your problem is only a niggle at the moment or maybe you not even sure you have a problem yet. What happens? Well I suppose you miss out. Relying on being able to contact a prospect at that perfect moment, when they have a problem or a need and are looking for a solution, only gives you a very small window of opportunity. It is quite hard to predict I would say.