When you buy a promotional pen the whole point of buying it and giving it to your prospect has, actually nothing to do with the pen. That goes for most promotional product, not just pens. Promotional products are purchased for what they will do for the business, not for what they actually are. You are buying the engagement the pen will create and the business, they will help to generate.
Choosing the right promotional pen for your next campaign or giveaway may seem very simple. You just pick a pen and off you go, don’t you?
Well, you can but there are a few things you should consider before you part with any of your marketing budget. If you would like to make the best use of your pounds.
So why is the choice of the pen so important. Surely as long as it has your brand on, that is all you need.
Well in my experience the type of pen you choose for your promotional product campaign can make the difference between someone keeping your details for a year, or not keeping them at all.