promotional pens berkshire

Are Promotional Pens Effective As Business Marketing Material?

One of the most important questions I am asked before clients purchase a promotional pen is, “How effective will it be for my marketing”.

Even though we are in the age of technology every desk in every office will always need a go-to pen. So here we are going to look into how effective promotional pens can be in your business marketing.

What Is The Evidence?

What Is The Most Effective Branding For A Promotional Pen

When you buy a promotional pen the whole point of buying it and giving it to your prospect has, actually nothing to do with the pen. That goes for most promotional product, not just pens. Promotional products are purchased for what they will do for the business, not for what they actually are. You are buying the engagement the pen will create and the business, they will help to generate.

6 Tips To Help You Choose The Right Promotional Pen For Your Next Campaign.

Choosing the right promotional pen for your next campaign or giveaway may seem very simple. You just pick a pen and off you go, don’t you?

Well, you can but there are a few things you should consider before you part with any of your marketing budget. If you would like to make the best use of your pounds.

So why is the choice of the pen so important. Surely as long as it has your brand on, that is all you need.

Well in my experience the type of pen you choose for your promotional product campaign can make the difference between someone keeping your details for a year, or not keeping them at all.