Taking The Chill Off A Cold Call

It’s not easy to market your business.

To get in touch with new prospects and keep the business growing. To keep telling people how excellent your service and products are, even if you know they are.

It can feel awkward.

However, it's said that a business that is not growing is dying, so we need to get over it and get on with the marketing.

Why is it so hard?

Well, we know what it is like to be on the end of bad marketing. We have all seen plenty of examples and want to make sure this does not happen to our prospects. We don’t want others to have a bad experience of our business, as that would feel personal.

So what is the solution?

Well sadly, you have to bite the bullet as they say and get on with it. However, there are a few things that can help.

We had a client who came to us a few weeks ago. They needed to find more clients to grow their business. They had a good idea of whom they wanted the new clients to be, their ideal customer. They just needed an idea of how to get in touch with them.

So, we had a little think and came up with an idea to warm up their prospects, so there would not be a need to call cold. Our idea was a branded pouch of luxury hot chocolate with some marshmallows, inside a box. Inside was a little note explaining that no one likes a cold call, so we wanted to warm you up first and a little about our client.

It is a bit cheeky but is working well for them now. Some prospects have given them a call. It doesn’t do all the work for them; however, it does give them an introduction, and it is memorable.

It can start a conversation, which you never know where it may lead.

Even if your prospect has a supplier, that they are happy with you can always to be second on the list. So if their existing supplier cannot help them at some point, they can call you. Which often can lead to being first on the list in my experience.

So be brave, get marketing and growing your business.

If you need some help with an idea, comment below and we will get in touch.

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