How often do you say thank you? Do you sometimes forget? Well, surprisingly it is something a lot of businesses forget.
I remember most of the time, but sometimes I must admit, I do forget. Not intentionally but just because life is so busy. I think as adults we often insist on children saying thank you, but then forget to do it ourselves. I used to really hate writing thank you cards as a child, but I understand now and enjoy it.
The theme for Promotional Products Week this year is Thank You.
Just two little words. But when they are said sincerely to you, for just doing what you should be doing anyway, how does it make you feel? Happy, appreciated…….Is this something you pass on to others in your life?
I do most of the time, but sometimes I must admit, I do forget. Not intentionally but just because life is so busy. I think as adults we often insist on children saying thank you, but then forget to do it ourselves.
Why are these two words so important in businesses? Is it not enough for the customer to have the goods or the service and the business to have the money? For staff to have wages and for suppliers to get paid. Surely, they are just transactions.
Surprisingly (or maybe not so) people like to be thanked even though they are just doing what is expected. As we all like to feel appreciated. Many of us will have been told from a young age many times (or was that just me) that we must say thank you.Well, I think my mom and dad were right. Thank you has become like music to our ears, as long as it is said with feeling. And best of all it can be free!
So how can this help in business?
According to research, (BPMA) 60% of businesses have lost customers because their business is indifferent to other businesses. By not standing out and being different people have no way of differentiating between businesses. They are just concentrating on making the purchase.
Now not too many businesses actually say thank you to customers, so it is a simple and effective way to stand out, to be memorable. It is especially good if you say thank you at the time, while the purchase is fresh in the customer's mind and not wait until Christmas. It will make you more memorable as a business. If you wait till Christmas the moment will have been lost and your thank you may just become one of many. It will make it hard to stand out and become memorable. Unless you have the biggest budget and sent the biggest gift,
If customers make a few purchases throughout the year it is far better to send a thank you each time as it gives you the opportunity to remind them about your company and brand on many occasions. The more we see something the more likely we are to remember it and the more likely it is to stay front of mind.
There are many ways that you can say thank you. A few suggestions would be a handwritten thank you note, a personalised email, a branded gift or a product of yours that the customer has not used before. For example, we often send sweets or desktop gardens as they are great gifts which people love and we get to show people other products we have. We just add a handwritten note with a short message to say why we are sending the gift. We nearly always get a call or an email to say thank you for saying thank you! The most important thing though is that it makes us memorable and a little different.
Saying thank you to staff is also important. With (according to the Huff Post) 70% of staff saying they would forego a 10% raise to have a nicer boss, who appreciates them. This would be an incredibly easy way to raise staff moral at no cost. Which just goes to show how important thank you really is.
Saying thank you is not just a few words it is a positive action. Gratitude has the power to improve confidence and self-esteem. Which is great for any member of staff.
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