As the Eco-Friendly movement gains popularity customers have a far better appreciation for them and the demand for Eco-Friendly promotional products and practice more now than ever before.
Here is the Gifts Two Give lost of 10 Eco-Friendly promotional products which will help you to play your part and help the environment in your next marketing campaign. Products provide value through their sustainability and the beauty of them is they are really easy to implement.
When you buy a promotional pen the whole point of buying it and giving it to your prospect has, actually nothing to do with the pen. That goes for most promotional product, not just pens. Promotional products are purchased for what they will do for the business, not for what they actually are. You are buying the engagement the pen will create and the business, they will help to generate.
Many times being contacted as a prospect seems to be a one time offer.
A little like you buy now or never.
But what if you are not quite ready to buy immediately. As maybe your problem is only a niggle at the moment or maybe you not even sure you have a problem yet. What happens? Well I suppose you miss out. Relying on being able to contact a prospect at that perfect moment, when they have a problem or a need and are looking for a solution, only gives you a very small window of opportunity. It is quite hard to predict I would say.
They say that curiosity killed the cat, however what they forgot to mention is, that curiosity also gets your mail opened!
Well lumpy mail that is.
So, what really is lumpy mail?
It is a letter, or small parcel which has something which is lumpy in it, (make sense I suppose) to encourage the recipient to open it. The lumpy bit is normally a promotional product or a small gift. Which could be a branded pen, a chocolate bar or seeds for example.
Staying at the forefront of your clients and prospects minds until they are ready to buy can be difficult. How often have you heard from a prospect, that they have just bought what you sell from one of your competitors. You are then left trying to stay in touch until they are ready to buy again or you can just move on and put it down as one of those things.
We often have enquiries for promotional products by clients who have a slight hint of panic in their voice. They have an event next week and they have not ordered any promotional products for their visitors.
Of course we can help them and we are happy to find them something exciting for their event. However the short lead time does restrict the products which we can offer them.
At this time of the year the problem of how to ensure your brand stands out and remains at the forefront of a client’s often arises, branded promotional products are an essential step in a creating an effective marketing strategy.
As the saying goes - out of sight, out of mind. It may seem a little cliche but, is something which can hugely affect the performance your business.
As the nights draw in, we are well into the last quarter of the of the year and Christmas will soon be upon us.
Some say that the run-up Christmas is not a good time as many businesses don’t want to buy anything. On the other hand, others make the most of it!
So, whatever type of business you are in you can make the most of Christmas and use it to increase touch points with clients and prospects and to help you to make a great start to 2019. As it costs 7 times more to attract a new client than it does to retain an existing one,
I was listening to a clip from Michael McIntyre the other day. He was explaining how when you do not have children; you decide to leave the house to pick up your keys and go. However, all of this changes when you have children and leaving home becomes like a poorly run military operation.
Marketing your business is a important job but can seem daunting at times. You may be investing in things which are not certain to work or you cannot work out what the return on investment is lightly to be.
However, it is essential to keep prospects coming into your pipeline. Enabling you to work out who is worth pursuing and who is not. Allowing you to move them along towards making a purchase.
This is one of the questions I asked an accountant I spoke to at a networking event last week. They had told me that promotional products don’t work for them. I asked them to explain what had happened for them to reach this conclusion?
It turns out they had, had a stand at an exhibition, done their homework and found out that 500 people were expected to attend the event.
They had £400 left in their budget, so decided to buy 500 pens to put out on the stand.
They were disappointed, as while lots of people seemed to come to collect the pens, which kept the stand busy. They hadn’t had many quality conversations or many leads.
I often hear people say that they like the idea of promotional sweets but think they don’t stay around long enough to keep my brand and message memorable.
So are promotional sweets a good product?
If you look back over time many of your memories will be created about food. Like school ravioli that tasted like it had been filled with dog food (I haven’t eaten dog food, but I imagine it would taste bad) through to eating ravioli in Barcelona which created a fabulous memory.
It is said that we need to have between 7 - 12 touch points with potential customers before they buy from us. Which seems to have increased since the growth of social media and the decrease in attention spans.
You may be thinking, 12! That just seems like a ridiculous amount.
We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.