This is one of the questions I asked an accountant I spoke to at a networking event last week. They had told me that promotional products don’t work for them. I asked them to explain what had happened for them to reach this conclusion?
It turns out they had, had a stand at an exhibition, done their homework and found out that 500 people were expected to attend the event.
They had £400 left in their budget, so decided to buy 500 pens to put out on the stand.
They were disappointed, as while lots of people seemed to come to collect the pens, which kept the stand busy. They hadn’t had many quality conversations or many leads.
I often hear people say that they like the idea of promotional sweets but think they don’t stay around long enough to keep my brand and message memorable.
So are promotional sweets a good product?
If you look back over time many of your memories will be created about food. Like school ravioli that tasted like it had been filled with dog food (I haven’t eaten dog food, but I imagine it would taste bad) through to eating ravioli in Barcelona which created a fabulous memory.
It is said that we need to have between 7 - 12 touch points with potential customers before they buy from us. Which seems to have increased since the growth of social media and the decrease in attention spans.
You may be thinking, 12! That just seems like a ridiculous amount.
We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.
In today's Fast-paced world of technology, it would be easy to wonder why you would need anything printed, for your business marketing, be it a pen, a leaflet or a bag. Technology is everywhere, from your phone, which is probably either in your pocket or in your hand, to fridges and gadgets in our homes.
However, just because we have technology doesn't mean we need to get rid of everything we used to have.
So why is your business marketing material so important?
Have you heard the song Hotel California by the Eagles?
It always reminds me of summer, as my partner, John, lived out there for a few years and says it was always sunny. So that's how I imagine it.
Anyway, there are many great lines in it, but my favourite has to be " You can check out but you can never leave". Which if you think about it, would make business a lot easier. But may not lead to great customer service! Or happy customers, because I think even the Hotel California would lose its charm after a while.
Have you ever received an unexpected gift? I bet you have.
I did the other day, from my daughter. It was a lovely surprise.
She bought me a bar of chocolate and left it on my desk with a note. It was to say thank you for doing my job and being a mom, but she wanted to thank me for doing it anyway. It made me feel special and appreciated.
You see the most important thing to me was not the money that had been spent on the chocolate, or the chocolate in fact (whilst it was my favourite). It was about her wanting to thank me and going to the effort of doing it.
Lumpy mail comes in many shapes and sizes, but as the name would suggest, it is a letter with something bulky inside, often a promotional product. The unknown item creates interest and is difficult to ignore.
The whole point of it is to get your business noticed and remembered. Which is the point behind any marketing campaign and to encourage your target audience to explore further.
I am up early and off we go, back to the working week.
I always get a tinge of excitement, as we turn the corner and see the coffee shop in front of us. In we go, and I am out into the dazzling light, for all to see. I can see the kind barista who greets me every morning with a smile and all the regular customers.
We wait in the queue; the café is always busy and has a lively excitable hum to it, as the world slowly wakes from its weekend slumber.