It is said that we need to have between 7 - 12 touch points with potential customers before they buy from us. Which seems to have increased since the growth of social media and the decrease in attention spans.
You may be thinking, 12! That just seems like a ridiculous amount.
We have stocked eco-friendly products since I started the business, but after a while have also started supplying products, which are not. This has been mainly due to not being able to source containers for the sweets, but it is something that has played on my mind quite a while.
In today's Fast-paced world of technology, it would be easy to wonder why you would need anything printed, for your business marketing, be it a pen, a leaflet or a bag. Technology is everywhere, from your phone, which is probably either in your pocket or in your hand, to fridges and gadgets in our homes.
However, just because we have technology doesn't mean we need to get rid of everything we used to have.
So why is your business marketing material so important?
Have you heard the song Hotel California by the Eagles?
It always reminds me of summer, as my partner, John, lived out there for a few years and says it was always sunny. So that's how I imagine it.
Anyway, there are many great lines in it, but my favourite has to be " You can check out but you can never leave". Which if you think about it, would make business a lot easier. But may not lead to great customer service! Or happy customers, because I think even the Hotel California would lose its charm after a while.
Have you ever received an unexpected gift? I bet you have.
I did the other day, from my daughter. It was a lovely surprise.
She bought me a bar of chocolate and left it on my desk with a note. It was to say thank you for doing my job and being a mom, but she wanted to thank me for doing it anyway. It made me feel special and appreciated.
You see the most important thing to me was not the money that had been spent on the chocolate, or the chocolate in fact (whilst it was my favourite). It was about her wanting to thank me and going to the effort of doing it.
Lumpy mail comes in many shapes and sizes, but as the name would suggest, it is a letter with something bulky inside, often a promotional product. The unknown item creates interest and is difficult to ignore.
The whole point of it is to get your business noticed and remembered. Which is the point behind any marketing campaign and to encourage your target audience to explore further.
I am up early and off we go, back to the working week.
I always get a tinge of excitement, as we turn the corner and see the coffee shop in front of us. In we go, and I am out into the dazzling light, for all to see. I can see the kind barista who greets me every morning with a smile and all the regular customers.
We wait in the queue; the café is always busy and has a lively excitable hum to it, as the world slowly wakes from its weekend slumber.
Whether you are selling promotional products, holidays or your time businesses can be tiring. Whilst I love what they do, there is the odd day now and again, which feels like it is a hard slog. You probably get the same feeling every now and again? Sometimes the reason for this is clear, other time not so.
There can be so many things to do, some of which you probably didn’t even realise the need to be done when you started out.
There is a Saturday market in our local town. It has a great fruit and vegetable stall. It has been there for over 15 years. There is always a real bustle, people chatting and a guy shouting out their best deal of the day.
The only thing is you need to get there early. They will be sold out by 2 O’clock and on their way home. People patiently queue up to pay and it is always a squeeze to get around, as so many people are there. They are always the busiest stall on the market.
I went to an event about digital marketing this week. You may think, promotional products how do they fit in with digital marketing. Well, we like to use all of the marketing channels we can to get our message out to our ideal clients. I learned more about how to use social media, video, and PR to best help business. I like to go along to quite a lot of educational events as there is always more to learn and new people to meet.
We help our clients to use promotional products, so they do not have the tumbleweed blowing through.
Have you ever had a tumbleweed moment? I have had a few in the past, they are not great. It feels like the silence goes on forever, but that is probably just my imagination.
It can be easy to let this go on with customers. There is a lot of interaction when the customer is on their journey, through the sales funnel. There are calls, emails, voicemails and lots of messages back and forth. A flurry of activity.
I read a blog this from The Story of Telling. The blog - A Simple Way to Think About The Value You Create, explains another way to think about value and instead of thinking about the features and benefits of your product or service, to turn this thought on its head and think about what your customer's lives would look like if your product or service didn’t exist.
It's not really something I have given a lot of thought to. How about you? What would the world be like without your product or service?
There is a saying that the way to a man’s heart is through his stomach, but I am not sure it is just men, I think it is women and children too. Many of us love treats, especially ones we can eat, from sweets and chocolates to popcorn and biscuits. They taste great and stimulate our senses from sight, smell, touch and taste which makes receiving them a memorable experience. They can be nostalgic and transport us back to our childhood or a special day from the past.
Direct mail and promotional products go together perfectly and can make a great impression. There have been many rumours that direct mail is dead, but we can confirm that from our point of view it is alive and kicking.
I was chatting with our postman the other day, he is a nice chap. But the office dog hates him with a passion. He is fine with every other visitor though, which is a bit odd.
Anyway, he was saying (the postman not the dog) that due to emails and messaging, the number of letters he has to deliver has dropped massively.
One of my most frequently asked questions is, what are your most popular products. Whilst every company is different, there are 6 products which are universally successful. They are especially good as they not only delight customers, but they also get you company brand in front of others.
They have many uses and as well as being used to engage existing customers and strengthen relationships, they can also be used to attract new prospects. This can be either from a direct mail campaign or a trade show.